Speed is MORE THAN important these days… it’s indispensable. Speed is the only way to guarantee the future and success of your website.
Since everything is more and more mobile and since the internet connection via mobile devices is still not of the same quality, you have to take it into account.
I can already hear you thinking, 5G will save my website, but that seems a bit premature to me. As long as the super fast internet connection for mobile devices isn’t there, you better make sure your website is optimized for speed.
A website that is slowly loading today just loses its visitors… even more so, you are denied potential visitors by Google.
How fast is my website? Do a website speed test yourself!
Because if you don’t score enough in Google’s speed test. Then Google will bury your website in the dark depths beyond page 2 in the search results.
Do you know if your website is fast? If it scores well in Google’s speed test?
Why make your website faster?
It seems a bit of an open door. Why would you want to make your website faster?
For the visitor: Nobody likes to wait. Even you don’t like to wait for a website to load. More and more people quit when a site takes longer than 3 seconds to load.
For the search engines:
Search engines use loading speed as a ranking factor. If you want to do SEO, you can’t ignore the speed of your website.
Search engines also use other metrics that are negatively influenced by long loading times (think of CTR or your Bounce percentage, a detailed explanation of all SEO terms can be found here).
Mobile first is a rule also used by search engines. If your site is not in order (e.g.: long loading time) then it has little chance in the search results.
For yourself: In addition to more customers and happy visitors, a faster loading time can also reduce the cost of your hosting.
Test the speed of your website yourself.
There are several ways to get an idea of the speed of your site. Here we give you 4 options… of course there are still ways and tools, but we prefer these 4 because they are easy and accessible for everyone (read for free).
Get a quick picture of how well your website is doing. Google Lighthouse allows you to test every website you encounter through the chrome browser.
You can test much more than just the speed (you can find it under ‘performance’).
Lighthouse is standard built into Google Chrome… How cool is that? What Lighthouse offers you is invaluable.
Actually, they tell you very concretely what goes wrong and what you need to change. A lot of paid software or experts dare to ask a lot of money for this.
Not only do you get the information for free, you get it in an overview, with proposed solutions and also directly.
Small disclousure: not everything Google Lighthouse proposes is obvious, logical or possible. For example, if you work with Google Analytics, chances are that Google Lighthouse discourages you from using that code. They think their own code is not suitable for top performance.
What it turns around here is that you quickly get a first view on the problems. Can you handle it yourself or do you need a specialist to solve the problems?
Again, we do this test in Google Chrome. Before you start, make sure you’re not logged in to your site (if you’re logged in, other scripts will be loaded and you won’t get a correct image). So log out, or open your site in an incognito window to take correct measurements.
In 4 clicks an extensive report:
1. Go to your website. Click the right mouse button and choose ‘Inspect’.
2. At the bottom or to the right of the image a subwindow appears. Click on ‘Lighthouse’ .
3. Click under the lighthouse icon on the button ‘Generate Report’. Now Google will perform the test (by default it does this for mobile). For speed at least choose performonce for the categories, also the other things can be interesting.
4. Check your score and see which parts you might still have to tinker with. Again, sometimes you have to resign yourself to some things. But as said before, it gives you a very good indication of the overall performance of your website.
If you scroll further down you will see the details of the score. You see what’s right… but above all and in the first place what you need to work on. Certain grades can only be influenced at server and host level. Other things are about media or code.
Depending on the situation you can easily solve certain items. Other things you sometimes just have to “tune in” may sound weird, that’s why a few
Your host: it plays a big role in the speed of your site. Maybe you’re not willing to switch to another one? In this test we used Siteground as our host. As far as the test is concerned, we can be satisfied with the load and response times. But maybe another host will give us an even better performance in the future. If you don’t have a host yet, we definitely recommend them.
Plugins can also cause comments in the report.
Question is whether you can solve the problems without losing the functionality? And whether or not it is necessary to keep the plugin?
An example: We are currently using the plugin “Site Performance” from Siteground. We see in the comments that the plugin is indicated… a bit bizarre for a plugin that should improve your site performance.